Who is Elemental Opal?

Get to know the person behind the brand

Portrait style picture of Lauren Gnapi of Elemental Opal Brand Design. Shows a woman with brown hair, brown eyes and a teal shirt smiling.

Meet the face behind the brand…

Lauren Gnapi: Owner/Creative Director

Hi! I’m Lauren, and this is the REAL me! When you choose to have Elemental Opal create your brand, you get a real person behind ours. Nice to meet you, welcome to my office. I can’t wait to connect with you and get to know you in return. I love helping other female led creative businesses capture their essence in a visual brand identity.

Hi, I’m Lauren!

I live in the Raleigh-Durham area of NC with my husband and two little boys who constantly keep me on my toes. I am very easy going and drama free, life is not worth the negative energy. I firmly believe in the power of a positive mindset. I love fresh bread hot from the bakery, I have a weakness for ice cream (mint chip is my fav), and I can’t resist pretty crystals. I hate coffee, there I said it… I am introverted yet have learned to act like an extrovert when necessary. I would rather stay home in cozy leggings and watch a good show (my guilty pleasure is a romantic k-drama) or read a good book.

I am also fascinated with getting to know people and what makes them tick. I studied Psychology and Studio Art in college which is a perfect combination of my interests. I’m always one to find out more about myself and LOVE to do all kinds of personality quizzes. Want to read about my personality to get a more in depth look at how I think? Click the link below to read about my INFP-A personality and why I was basically born for THIS job…

Picture shows Lauren working at her deskwith her ipad and apple pencil.

Get to know us during your project as we get to know you and your business!

Part of what makes our client experience special is that we really connect with our clients. We want to know who you are and we share who we are in return! Branding is an extensive process where we learn a LOT about you and your business, so it’s fair that you know about us too!

Learning about you and your business on a very deep level is how we can do our best work. We want to get to the root of what you are, who you are, what makes you tick, so that we can translate it all to your identity!

Psychology is a big part of branding design…

Because I love learning about the way people think, and why they are the way they are, it was a natural fit to study psychology in college. That knowledge is actually a really great foundation for design and branding though! So much of design is based on psychology. Colors, elements, fonts, all elicit an emotional response and unconscious bias in your customers, It is my job to get an emotion from your customers, and to say what you want to say about your business before you ever get a word in. People really do make instant judgements, so what will they think of you? Let’s decide together!

What will your brand say?

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Contact us for a free consultation.

info@elementalopal.com / 919-695-7612

Have questions? We are here to help! Don’t hesitate to reach out. We are located in the Raleigh-Durham area of NC, but are able to help you wherever you are in the world!

Follow along with our journey on instagram or facebook @elemental.opal.design by clicking the icons below. We genuinely love to connect with you!

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