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Design Elements
Good design has meaning, intention, and strategy behind it.
Take a look at Elemental Opal’s brand as an example of just how much goes into the design process and what we do to give you the perfect brand. Read below for an in-depth explanation of each small detail in our own logo design, and WHY we chose it.
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Design utilizes psychology.
People are constantly viewing and unconsciously judging what they see, and often don’t give more than a few seconds before forming an opinion and choosing to engage further with a business. When a business utilizes a mindfully and intentionally created BRAND, they can get their customers attention, and make the RIGHT first impression.
Logo vs. BRAND
A logo is a small icon that helps your customer recognize your business at first glance.
A BRAND is what your customer thinks of when they visualize your business, how they remember everything you stand for, and what emotions you evoke. A brand utilizes cohesiveness throughout everything they do and how they present themselves.
We can help make sure your Brand is conveying the message you need in order to be successful!
Symbolism.
Often the symbolism and the WHY of your business can influence the design elements quite a bit. They may be more subtle but can really bolster your brand story. See what inspired us to choose some of the elements of our brand.
Color psychology.
Colors are one way to convey so much meaning and emotion. There are so many shades, tints, and variations of colors as well, and the right color palette makes all the difference.
What will your color palette say?
The color palette for Elemental Opal is overall soothing, and welcoming. It elicits a creative energy to inspire and just the right amount of vibrancy to bring positivity and motivation.
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Contact us for a free consultation.
info@elementalopal.com / 919-695-7612
Have questions? We are here to help! Don’t hesitate to reach out. We are located in the Raleigh-Durham area of NC, but are able to help you wherever you are in the world!
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